Boost your career with KAMGenius PLUS

A comprehensive training program to accelerate your career and drive results as a Key Account Manager. 


By taking this course, you will learn best practices in managing key accounts, executive relationships and how to become a long-term partner for your customers. Boost your skills and your career by investing in yourself.

Following successful completion of the video series, attendance at all 5 live sessions, and passing scores on our assessments, you will receive a KAMGenius Key Account Manager professional development certification.

The next session starts October 12 and runs weekly until November 9, 2023.


Are you ready to grow your skills from strategy to execution?

Learn what execs really want to see in your account plans and how to become an indispensable resource to your customer by communicating value in your next renewal conversation.

Are you ready to confidently walk into your next quarterly review?

Ditch the PowerPoint slides and learn how to ask questions that prompt engaging discussions with your customers. Learn how to get the information you really need to retain and grow the account.

Then the answer is:

The KAMGenius Plus program is a complete KAM certification course made up of over 30 videos and 5 live sessions. KAMGenius Plus includes over 15 hours of training content from the world’s leading experts on customer engagement, key account management and client service.

Learn at your own pace with lifetime access


Why is Key Account Management Important?

  • For most B2B companies, about 70% of their revenue comes from existing customers every year. As account managers, it’s our job to protect and grow the revenue from existing customers.
  • Today, customers are harder to engage and easier to lose than ever before. 71% of our customers are either indifferent to our offering or actively trying to replace us.
  • That’s why it’s important to build the strongest, longest-lasting, and most profitable relationships with our customers. You’ll learn how to do that in this course.

KAMGenius Plus


Unlimited Lifetime Access

Over 10 hours of content (35 videos) taught by world's foremost experts in Key Account Management.

  • KAM foundation and background
  • Best practices of Account Management
  • KAM tools for success
  • Advanced concepts to get you to the next level
  • Brain Friendly Key Account Management with Ed Powers
  • KAMCon Talks -¬†access to¬†expert talks from our KAMCon events over the years
  • 5 Live Training Courses (60 minutes each, delivered via Zoom)
  • More exclusive content
  • Lifetime access
  • Next cohort starts October 12!

The KAMGenius Plus Program is broken down into seven modules plus provides access to KAMCon speaker content and live training sessions

The Fundamentals

Learn the basics of Key Account Management and how KAM can improve your company's results. Quickly learn a powerful framework for improving your performance.

KAM Tools

Learn the critical tools that are in a KAM's toolkit, including strategic analysis, Voice of Customer interviews, Account Plans, QBRs and more.

Advanced Concepts

Deep dive into advanced KAM skills like portfolio analysis, customer dynamics, and customer segmentation.

Brain Friendly Key Account Management with Ed Powers

Go a level deeper in applying your skills with Brain-Friendly Key Account Management. In this course, Account Management and Customer Success expert Ed Powers will show you how to use brain science to identify and understand customer needs, get buy-in, advocate for change, and get the results you and your customers want.

KAMCon Talks

KAMCon is the premier conference for Key Account Management leaders featuring exclusive sessions and panels from KAM's best and brightest industry leaders, providing actionable strategies. This is a unique opportunity to access seven of the most impactful talks from KAM experts over the years. 

Live Training Courses (60 minutes each - via Zoom)

All courses are 60 minutes and start at 11am ET / 4pm GMT

Learn from experts on the topics of:

  • KAM Fundamentals
  • Relationship Mapping, Voice of Customer, Tracking goals and desired outcomes¬†
  • Building Account Plans for maximum impact
  • How to run QBRs that deliver results
  • Success Planning

When you've completed the KAMGenius Plus Program you will get a certificate and badge to show your completion of the program.

Grow in your career as a Key Account Manager

What Account Managers Say About the KAMGenius Plus Program


Extremely Useful

"Extremely useful! I love the questions throughout. From how to determine the right key accounts, to questions to always ask your customer through VOCs and QBRs. I am improving my ability to service our customers and be more strategic."

- Scott Cappuzzo


"The clear, concise, and ACTIONABLE KAMGenius course was exactly what I was looking for. I feel like I’m absolutely ahead of the curve going into my new role as an AM, and now I have my own strong voice and impactful ideas to bring to the table. Thank you for setting me up for success."

- Annie Kingston

Feel More Confident

"KAMGenius is a great course no matter where you are in your career! I feel more confident in my account management skills and my ability to deliver results."

- Caleb Ping

Meet Alex

KAMGenius Program Instructor

CEO of Kapta, startup mentor, and KAM consultant, Alex Raymond knows what it takes to land and expand strategic customers to build successful businesses. Alex has spent the last half of his career helping hundreds of companies on their Key Account Management strategy. 

In this course, Alex will share his proven and tested KAM strategy and will teach you how to use it within your own accounts through thorough videos and workbooks.  

Meet Jennifer

KAMGenius Program Instructor

Senior Engagement Manager at Kapta, where she has helped dozens of teams to create and implement impactful Key Account Management strategies.

Jennifer Pinter has worked with companies across the globe to implement customer-centric processes to drive business results.

Meet Ed

KAMGenius Program Instructor

Speaker, consultant and author known for helping teams make breakthroughs in customer loyalty by addressing why customers leave— and why they stay.

Ed Powers's approach combines neuroscience with data analytics and enterprise-wide improvement to deliver dramatic results. 

The KAMGenius Plus Program is Everything You Need to
Succeed as a Key Account Manager

KAMGenius Plus includes both video and live instruction (via Zoom):

All courses are 60 minutes and start at 9am MT / 11am ET

  • Session 1: How to Thrive in an Era Where Customer Expectations have Changed¬†(October 12, 2023)
    • Why KAM matters
    • Outline of KAM Process
    • Segmenting Accounts
  • Session 2: Relationship Mapping, Voice of Customer, Tracking goals and desired outcomes (October¬†19, 2023)
    • VOC questions and approach
    • Why VOC is a powerful tool for KAMs
    • Understanding customer goals
  • Session 3: Building Account Plans for maximum impact (October¬†26, 2023)
    • Key elements: org chart, contracts, opportunities, SWOT, VOC data, plan, activity
    • Review cadence
    • Reminder that this is not a pipeline review
  • Session 4: How to run QBRs that deliver results (November 2, 2023)
    • Aligned, meaningful, partnership focused
      Conversation, not a presentation
    • Co-create with your customer champions
    • Follow up on Commitments
  • Session 5: Success Planning (November¬†9, 2023)
    • How to bring this to life
    • Continuing professional development for KAMs
    • Timeboxing
    • Wrap up

Retain and grow the accounts your company can't afford to lose.


Highly Recommend

"I highly recommend the KAMGenius Program! The course is full of tips that helped me with my customers, and I am using all the content and materials from the course with my accounts!" 

- Jordi Comas

Build the Change You Desire

"The KAMGenius course is a great short course that teaches you how to focus on what is truly important for your customers. If you're new to customer success, if your organization is just joining the Customer Focus band wagon, or if you're struggling to get traction with your accounts and with building meaningful relationships with your customers, KAMGenius will help you setup and help you build the change you desire." 

- Elwyn Price

The Helpful Nuances

"I feel like I've taken my skills up five notches. This is the important stuff, the helpful nuances, that no one teaches you. It's all pragmatic so you can actually implement it in your day-to-day.

- Alex Thrasher

The KAMGenius Plus Program was designed for strategic enterprise Account Managers who manage a small number of high-value accounts.
Learn how to retain and grow the accounts your company can't afford to lose.