The "What Your Manager Never Taught You" Account Management Course

Ready to take your Key Account Management skills to the next level?

Get 3-month access to KAMGenius for $100.

Sign Up for KAMGenius

Grow Your Skills From Strategy to Execution

Learn what execs really want to see in your account plans and how to become an indispensable resource to your customer by communicating value in your next renewal conversation.

Confidently Walk Into Your Next Quarterly Business Review 

Ditch the PowerPoint slides and learn how to ask questions that prompt engaging discussions with your customers. Learn how to get the information you really need to retain and grow the account.

An Engaging Course You Can Take On Your Lunch Breaks

Get access to videos, downloadable e-books and workbook exercises, and a collection of helpful resources for further growth. Learn at your own pace with 3-month access.


Why is Key Account Management Important?

  • For most B2B companies, about 70% of their revenue comes from existing customers every year. As account managers, it’s our job to protect and grow the revenue from existing customers.
  • Today, customers are harder to engage and easier to lose than ever before. 71% of our customers are either indifferent to our offering or actively trying to replace us.
  • That’s why it’s important to build the strongest, longest-lasting, and most profitable relationships with our customers. You’ll learn how to do that in this course.
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What Account Managers Say About KAMGenius


Extremely Useful

"Extremely useful! I love the questions throughout. From how to determine the right key accounts, to questions to always ask your customer through VOCs and QBRs. I am improving my ability to service our customers and be more strategic."

- Scott Cappuzzo


"The clear, concise, and ACTIONABLE KAMGenius course was exactly what I was looking for. I feel like I’m absolutely ahead of the curve going into my new role as an AM, and now I have my own strong voice and impactful ideas to bring to the table. Thank you for setting me up for success."

- Annie Kingston

Feel More Confident

"KAMGenius is a great course no matter where you are in your career! I feel more confident in my account management skills and my ability to deliver results."

- Caleb Ping

Meet Your Instructor

CEO of Kapta, startup mentor, and KAM consultant, Alex Raymond knows what it takes to land and expand strategic customers to build successful businesses. Alex has spent the last half of his career helping hundreds of companies on their Key Account Management strategy. 

Having lived and traveled all over the world, from Hong Kong to London to Colorado, his principles are globally tested and universal.

In this course, Alex will share his proven and tested KAM strategy and will teach you how to use it within your own accounts through thorough videos and workbooks.  

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Everything You Need to Succeed as a Key Account Manager

  • 2 Introductory videos
  • 2 KAM Strategy Fundamental Videos 
  • 5 KAM Tool Essential Videos:
    • SWOT
    • Voice of Customer
    • Tracking Customer Goals
    • Account Planning 
    • Quarterly Business Reviews (QBRs) 
  • Advanced Tips Video - Segmentation 
  • Setting Yourself Up For Success Video 
  • Downloadable Workbook Exercises 
  • 4 Downloadable E-books
  • A Collection of Helpful Resources For Further Growth

Highly Recommend

"I highly recommend! The course is full of tips that helped me with my customers, and I am using all the content and materials from the course with my accounts!" 

- Jordi Comas

Focus on What is Truly Important for Your Customer

"The KAMGenius course is a great short course that teaches you how to focus on what is truly important for your customers. If you're new to customer success, if your organization is just joining the Customer Focus band wagon, or if you're struggling to get traction with your accounts and with building meaningful relationships with your customers, KAMGenius will help you setup and help you build the change you desire." 

- Elwyn Price

The Helpful Nuances

"I feel like I've taken my skills up five notches. This is the important stuff, the helpful nuances, that no one teaches you. It's all pragmatic so you can actually implement it in your day-to-day.

- Alex Thrasher

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Who Should Sign Up for KAMGenius?

KAMGenius was designed for strategic enterprise Account Managers who manage a small number of high-value accounts.  Learn how to retain and grow the accounts your company can't afford to lose. 

Ready to Get Started?

With KAMGenius, you will have access to the full Key Account Management course, as well as interactive exercises and materials for you to use with your accounts.

Get 3-month access to KAMGenius for $100. 

Sign Up for KAMGenius