Grow Your Skills as a Key Account Manager with Confidence

The KAMGenius Fundamentals Key Account Management Program will answer your questions and empower you to build a solid foundation.

Are you ready to grow your skills from strategy to execution?

Learn what execs really want to see in your account plans and how to become an indispensable resource to your customer by communicating value in your next renewal conversation.

Are you ready to confidently walk into your next quarterly review?

Ditch the PowerPoint slides and learn how to ask questions that prompt engaging discussions with your customers. Learn how to get the information you really need to retain and grow the account.

Then the answer is:

The KAMGenius Fundamentals program; where you get access to 
videos, downloadable e-books, workbook exercises, and a collection of helpful resources for further growth.

Learn at your own pace with 3-month access to the KAMGenius Fundamentals Program.


Why is Key Account Management Important?

  • For most B2B companies, about 70% of their revenue comes from existing customers every year. As account managers, it’s our job to protect and grow the revenue from existing customers.
  • Today, customers are harder to engage and easier to lose than ever before. 71% of our customers are either indifferent to our offering or actively trying to replace us.
  • That’s why it’s important to build the strongest, longest-lasting, and most profitable relationships with our customers. You’ll learn how to do that in this course.

The KAMGenius Fundamentals Program is broken down into three modules

The Fundamentals

Learn the basics of Key Account Management and how KAM can improve your company's results. Quickly learn a powerful framework for improving your performance.

KAM Tools

Learn the critical tools that are in a KAM's toolkit, including strategic analysis, Voice of Customer interviews, Account Plans, QBRs and more.

Advanced Concepts

Deep dive into advanced KAM skills like portfolio analysis, customer dynamics, and customer segmentation.

When you've completed the KAMGenius Fundamentals Program you will get a certificate and badge to show your completion of the program.

Grow in your career as a Key Account Manager

What Account Managers Say About the KAMGenius Program


Extremely Useful

"Extremely useful! I love the questions throughout. From how to determine the right key accounts, to questions to always ask your customer through VOCs and QBRs. I am improving my ability to service our customers and be more strategic."

- Scott Cappuzzo


"The clear, concise, and ACTIONABLE KAMGenius course was exactly what I was looking for. I feel like I’m absolutely ahead of the curve going into my new role as an AM, and now I have my own strong voice and impactful ideas to bring to the table. Thank you for setting me up for success."

- Annie Kingston

Feel More Confident

"KAMGenius is a great course no matter where you are in your career! I feel more confident in my account management skills and my ability to deliver results."

- Caleb Ping

Meet Alex

KAMGenius Program Instructor

CEO of Kapta, startup mentor, and KAM consultant, Alex Raymond knows what it takes to land and expand strategic customers to build successful businesses. Alex has spent the last half of his career helping hundreds of companies on their Key Account Management strategy. 

In this course, Alex will share his proven and tested KAM strategy and will teach you how to use it within your own accounts through thorough videos and workbooks.  

Meet Jennifer

KAMGenius Program Instructor

Senior Engagement Manager at Kapta, where she has helped dozens of teams to create and implement impactful Key Account Management strategies.

Jennifer Pinter has worked with companies across the globe to implement customer-centric processes to drive business results.

The KAMGenius Fundamentals Program is a Great Starting Point to
Succeed as a Key Account Manager

In the KAMGenius Fundamentals Program you will get:

  • Video Lessons from a world-class expert
  • Downloadable Workbook Exercises to reinforce key concepts
  • Downloadable E-Books for easy reference
  • A Collection of Resources to Further Your Growth

Retain and grow the accounts your company can't afford to lose.


Highly Recommend

"I highly recommend the KAMGenius Program! The course is full of tips that helped me with my customers, and I am using all the content and materials from the course with my accounts!" 

- Jordi Comas

Build the Change You Desire

"The KAMGenius course is a great short course that teaches you how to focus on what is truly important for your customers. If you're new to customer success, if your organization is just joining the Customer Focus band wagon, or if you're struggling to get traction with your accounts and with building meaningful relationships with your customers, KAMGenius will help you setup and help you build the change you desire." 

- Elwyn Price

The Helpful Nuances

"I feel like I've taken my skills up five notches. This is the important stuff, the helpful nuances, that no one teaches you. It's all pragmatic so you can actually implement it in your day-to-day.

- Alex Thrasher

The KAMGenius Fundamentals Program was designed for strategic enterprise Account Managers who manage a small number of high-value accounts.
Learn how to retain and grow the accounts your company can't afford to lose.